You can build a Wix store and list products for free, but you cannot take a payment until you pay for a plan. Wix does not give one US-dollar price you can plan around, because the price depends on your country and appears at checkout. This page shows the plan names, what Wix lists for payments, and a worked example that turns your checkout price into a real monthly bill.
Wix plans at a glance
Wix lists these plans: Free, Light, Core, Business (marked “Recommended”) and Business Elite. Every plan card lists “Free domain for 1 year”. Wix says all plans include a custom domain, reliable web hosting, AI creation tools, 24/7 customer care and a 14-day money-back guarantee.
For selling, the plan cards show three eCommerce tiers: Basic eCommerce, Standard eCommerce and Advanced eCommerce. Each one lists “Accept payments”. Which tier sits on which plan card is not spelled out clearly, so check the cards yourself and pick the one that carries the eCommerce tier you need. Business Elite lists unlimited storage space, an advanced developer platform and 100 site collaborators.
Wix’s own text says prices and currency vary by location, so we do not print a price here. You see the number for your country when you reach checkout. Use that number in the formula in the next section.
Worked example: what a month costs at 30 and 150 orders
These two stores are hypothetical. Both sell one product at $40 an order. The product costs you $12 and postage is $6 an order. All of these store numbers are hypothetical, not Wix prices.
Store A: 30 orders a month ($1,200 in sales). Product cost: $12 × 30 = $360. Postage: $6 × 30 = $180. Together that is $540, so $1,200 − $540 = $660 left before the platform bill.
Store B: 150 orders a month ($6,000 in sales). Product cost: $12 × 150 = $1,800. Postage: $6 × 150 = $900. Together that is $2,700, so $6,000 − $2,700 = $3,300 left before the platform bill.
| Line | Store A (30 orders) | Store B (150 orders) |
|---|---|---|
| Sales at $40 | $1,200 | $6,000 |
| Product plus postage | $540 | $2,700 |
| Left for platform bill | $660 | $3,300 |
Now take off the two Wix costs. The first is your plan price, which we call X. Take it from your checkout screen, and if it is billed yearly, divide by 12. The second is your card cost. Wix Payments charges one fixed fee for all credit cards and the rate depends on your country, so call it R% plus F per order.
Monthly platform bill = X + (sales × R%) + (orders × F)
Fill-in example for Store A, with placeholder numbers. Say your checkout shows $X a month and your card rate is R% + F. The card cost for 30 orders is $1,200 × R% plus 30 × F. As a placeholder only, if the card rate were 2.9% + 30¢, that is $34.80 + $9.00 = $43.80. The profit is $660 − X − $43.80. Replace the placeholder with the rate for your country.
A benchmark to beat. Our Shopify vs Squarespace vs Wix comparison lists Shopify Basic at $29 a month on yearly billing with 2.9% + 30¢ per card order. At 30 orders of $40, that is $29 + $43.80 = $72.80. Squarespace Core is also $29 plus the same card rate, so $72.80 too. Squarespace Basic is $19 plus $43.80 plus a 2% store fee of $24.00, which is $86.80. To beat $72.80 at 30 orders, your Wix plan plus card fees must come in under $72.80. With the placeholder card cost of $43.80, that means a plan price X under $29.
At 150 orders the same placeholder card cost is $6,000 × 2.9% ($174) plus 30¢ × 150 ($45) = $219. Shopify Basic is then $29 + $219 = $248. Your Wix plan plus card fees must come under $248.
Rule of thumb: compare X plus your card cost with $72.80 at 30 orders and $248 at 150 orders. Whichever is lower is cheaper, before apps and the other items below.
Run it with your own numbers: plan price X + (your sales × card %) + (your orders × per-order fee). The profit per order calculator does this per order, including your product and postage costs. The monthly cost guide adds up the rest of the bill.
Free site: for building before you pay
Wix invites you to start free and upgrade anytime. On a free site you can add products. What you cannot do is accept payments, and that needs a paid plan.
That makes the free site a good place to prepare. Write product descriptions, take photos using the budget product photos guide, and draft your store policies with the legal pages guide. Then upgrade when you are ready to sell.
Paid plans: choosing the eCommerce tier
Once you pay, every plan card lists a free domain for 1 year, hosting and 24/7 customer care. For a first store, the decision is which eCommerce tier you need.
The cards show Basic, Standard and Advanced eCommerce, each with “Accept payments”. Read the cards on wix.com/plans and compare what each one lists. If you do not need a developer platform, 100 site collaborators or unlimited storage, you do not need to look at Business Elite.
Wix lists these as features of its store: digital products such as ebooks, courses and gift cards, subscriptions and recurring products, print on demand, dropshipping, abandoned cart emails and inventory sync across channels. If one of these matters to you, confirm it on the plan card at checkout before you pay. For background on two of them, see print on demand explained and dropshipping explained. For recovery emails, the abandoned cart guide shows the setup.
Selling on marketplaces and in person
Wix lists marketplace selling on Google, eBay, Etsy, Amazon, Facebook, Instagram, TikTok and Wish, managed from the Wix dashboard. For in-person sales it lists Wix Retail POS and Wix Mobile POS.
If you are weighing marketplaces against your own site, read sell on Etsy, Amazon, or your own store. To get free product listings on Google, use the Merchant Center guide.
Payment processing
Taking payments involves two costs: your plan and your payment provider. Wix Payments is the built-in option for major credit and debit cards plus digital wallets like Apple Pay and Google Pay. Wix says it charges a processing fee based on your payment method and transactions, with one fixed fee for all credit cards. Rates are listed per country in a Wix support article, and there is no extra fee for processing refunds.
You can also connect over 70 other payment providers, depending on where your business is based. If you use an outside provider, check whether Wix or the provider adds anything on top. For general rules on card fees and disputes, read online payments, fees and chargebacks. To compare providers, see Stripe vs PayPal vs Square vs Shopify Payments.
Extra costs that sit outside the plan
Your plan and card fees are only part of the month. Add these:
- Domain after year one. The free domain covers the first year. Plan the renewal using the domain and business email guide and the best domain registrars.
- Apps. Paid add-ons add up. Audit them with the guide to cutting store app subscriptions.
- Shipping. Labels and packaging come on every order. See Pirate Ship vs ShipStation vs Shopify Shipping.
- Sales tax and bookkeeping. See sales tax software for online stores and bookkeeping software for online stores.
This is general information, not legal or tax advice. For how sales tax applies to your store, see the business basics guide.
Who should pick something else
- You want one fixed US-dollar price before you start. Shopify and Squarespace publish US prices. Compare them in Shopify vs Squarespace vs Wix, or read Shopify pricing explained and Squarespace pricing explained.
- You are still choosing a platform. Start with how to choose an online store platform and the best ecommerce platform for small business.
- You run WordPress already. Look at Shopify vs WooCommerce first.
Common mistakes
- Upgrading before the store is ready. Build on the free site first so the 14-day money-back guarantee covers a real test order, not a half-built site.
- Comparing plan prices only. A cheaper plan with a higher card rate can cost more at your order volume. Use the formula above.
- Paying for team features you do not use. 100 site collaborators and a developer platform matter to larger teams. A solo founder can skip them.
- Forgetting year two. The free domain lasts 1 year. Add the renewal to your budget.
- Assuming a feature is on your plan. Wix lists features such as subscriptions or inventory sync for its store. Check the plan card at checkout for the plan you are buying.
How to decide this week
- Build your products and pages on the free site.
- Open wix.com/plans and read the cards. Note which eCommerce tier you need.
- Write down the checkout price for your country and the card rate Wix lists for it.
- Run the formula at your expected orders and compare with $72.80 at 30 orders or $248 at 150 orders.
- If Wix is lower or you value what it lists, upgrade and place a test order inside the 14-day window. Use the launch checklist and how to open an online store for the rest.
Sources (checked 2026-10-03)
- Wix plans: plan names, what all plans include, free domain for 1 year, 14-day money-back guarantee, eCommerce tier labels, unlimited storage and 100 site collaborators
- Wix eCommerce: free site rule, payments upgrade requirement, Wix Payments, 70+ payment providers, selling features, marketplace channels and POS
- Wix Payments: payment processing fee, one fixed fee for credit cards, rates by country and refund fee terms
- Shopify pricing: Shopify Basic price and card rate used in the benchmark
- Squarespace pricing: Squarespace Basic and Core prices and store fee used in the benchmark
